Louisville-based photographer Victoria Mayotte, known in the music scene for her work with bands such as Sweet F.A. and organizations like MERF (Musician Emergency Relief Fund), needed a logo to match her badass personality. She knew she wanted to call her business “Visual Vixen,” but didn’t have any branding outside of that. I created the Visual Vixen branding guide, including the logotype and icon in stacked, horizontal, and single-color variations.

While she had created a Facebook business page for her business, she lacked an Instagram, a necessary platform for a photographer. I created her Instagram and set it up as a professional account, created her handle, and linked it together with the existing Facebook page for ease of posting within Meta Business Suite.